Inviting Ode readers to be a focus group for a prototype of a site a group of us have developed which is the first Website devoted to highlighting the voices of the sustainability movement. The video and audio programs are presented to educate and inspire people, particularly affluent boomers and their adult children to adopt sustainabie lifestyles.
We are interested in your feedback and suggestions for the site at www.earthsayers.tv. Because it is a prototype, the site includes information about us and our plans. Are you inspired, educated, and/or motivated by the content on the site? Would you recommend it to others?
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posted by disiall on 23/2/2013 12:23 am
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posted by top3rab on 15/12/2011 4:26 am
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Created a new special collection, Native Perspectives on Sustainability that features the voices of Salmon Nation leaders on sustainability. Give a listen. EarthSayers.tv, the voices of sustainability is all video programs featuring business and civic leaders, experts, teachers, and citizens from all walks of life.
www.earthsayers.com/show_special_collections.php?id=9
posted by mokiethecat on 2/6/2010 10:57 uur
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Just added a Portland Sustainability Leadership Channel bit.ly/a1Ne8g as a special collection to EarthSayers.tv, the voices of sustainability. earthsayers.com/collections.php
Give a listen to the leadership of Portland, the most sustainability conscious city in the U.S., and the new home of EarthSayers, LLC. We selected this City as our home base because of its track record for collaboration and innovation.
posted by mokiethecat on 21/3/2010 8:12 uur
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Trailer from The Global Oneness Project film, A Thousand Suns. Visit EarthSayers.tv
to see trailer bit.ly/SymJS
A Thousand Suns tells the story of the Gamo Highlands of the African Rift Valley. Shot in Ethiopia, New York and Kenya, the film explores two interrelated threats to the Gamo Highlands: 1) the evangelistic aspirations of the protestant church that are destroying the Gamos indigenous spirituality and governance systems; and 2) the efforts of the Alliance for a Green Revolution in Africa (AGRA), a Western aid organization which is spending hundreds of millions of dollars bringing chemical pesticides, fertilizers and‚ improved seeds to the continent. Through these external forces we gain insight into the modern worlds untenable sense of separation from and superiority over nature. And we see how the interconnected worldview of the Gamo people is fundamental in achieving long-term sustainability, both in the region and beyond.
posted by mokiethecat on 22/10/2009 6:16 uur
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What's Marketing Got to Do With It Anyway?
Recently, when presenting EarthSayers.tv to a prospective sponsor, the person I was talking with seemed surprised that a marketing person would be the builder of EarthSayers.tv. This person comes from the environmental movement and the idea that one would "market" sustainability is counterintuitive. Well, low awareness is low awareness. And the tools available to increase awareness are communication tools and practices. The Web is driving big changes in marketing and environmentalists need to spread the word. Our President is setting the tone with a strong collaboration and cooperation message.
The same day I was talking with the environmentalist, I ran across the Social Responsibility report of the WPP, one of the world's largest communications services groups, employing 110,000 people working in over 2,000 offices in 106 countries. It contains a letter from the CEO, Sir Martin Sorrell, about the role of marketers in today's world. Here are some highlights from his letter:
“So if the marketing industry has been unwittingly complicit in causing the problem, it’s now confronted with an historic opportunity: to shape and encourage consumer demand for sustainable products and lifestyles; to restore the true value of durability; to reject the superfluous in products and packaging; to make much of what has passed for fashion deeply unfashionable…The internet makes the dissemination of information and the mobilization of protest swift and virtually cost-free…we’re all too conscious that we can be credible as an advisor only if we practice what we preach.”
posted by mokiethecat on 29/1/2009 2:24 am
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While adding content to www.EarthSayers.tv, I am always inspired and educated. EarthSayers are individuals who are taking active steps to motivate and inspire us to change. The 7th Generation Project, for example, is a not for profit social capacity and network project seeking to address the interwoven layer of human, earth and economic sustainability.
In their video at www.youtube.com/watch?v=i6RZVuHIuD4 (yes it is on EarthSayers as well, but until we get funding to build the site out, it is easier and quicker to send you directly to Youtube)
They identify the five key inhibitors to change:
1. Awareness
(I had no idea it was so serious)
2.Capacity
(I don’t know how to fix it)
3. Action
(What can I do about it)
4. Leadership
Why aren’t we doing anything about this?
5. Community
I can’t do this on my own.
EarthSayers.tv is focused on all five inhibitors. Awareness and capacity through the content on EarthSayers.tv and the EarthSayer Leadership Network as proposed is being designed to address inhibitors 3 through 5.
We are going to have to bring more ideas like EarthSayers.tv to the fore that address these inhibitors one by one and with great innovation and activism.
posted by mokiethecat on 8/11/2008 7:37 uur
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There is much talk in the news about how when the economy tanks, sustainability and its consumer-focused cousin, the Green movement, are moved aside.
A recent article in Sustainable Life Media reported on a study by Cone Marketing and Duke University Fuqua School of Management that found "Consumers are more receptive to cause messages than ever before. More than half (52%) of respondents say companies should maintain their level of financial support of causes and nonprofit organizations, despite current economic woes." Sadly, the article also noted another study by Duke indicating "marketers appear to be taking the opposite tack... chief marketing officers from Fortune 1000 companies predict that more marketers will be shifting away from their cause-related messages over the next year as a result of the souring economy.
One wonders what planet these CMOs are living on if they think they can move away from sustainability practices and products.
A year ago, Andrew Zolli in a March 2007 Face Co. article addressed the conflicting beliefs of "corporations having pressing obligations to civil society and the planet as a whole that go well beyond the economic sphere" and the clinical, value-neutral capitalism championed by Mr. Friedman who warned against "burdening business with wider goals." Mr. Friedman argued it was "pure and unadulterated socialism." Mr. Zolli went on to write:
"The clinical, value-neutral capitalism of old is about to follow the recently departed Friedman to the grave.
There are several reasons why this is so, but the first should be obvious to any one but the most hardened anti-environmental skeptic: If we don't do something soon, we're screwed. A quick (and necessarily depressing) look at the numbers suggests that supplies of our most basic commodities--potable water, fossil fuels, arable land, clean air--as well as critical industrial commodities such as aluminum, steel, and even silicon, are all under stress."
I just don't get where anyone has the idea that the movement towards sustainability is optional.
posted by mokiethecat on 31/10/2008 5:38 uur
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