Kraft Foods will warm you up

Kraft Foods has been warming up bellies for generations with their warm, delicious dishes. Now, they are warming up bus stops in Chicago to promote their new Stove Top Quick Cups.

Kraft has posted ads in 50 bus shelters that say, "Cold, provided by winter. Warmth, provided by us". It's a good night for Stove Top." Kraft hopes that residents of Chicago will first enter the heated bus stops to enjoy shelter from the cold, and then decide that eating a Stove Top Quick Cup would be a good idea.

This is part of a world-wide trend in which advertisers provide a small act of kindness to their consumers.

More info: www.springwise.com/marketing_advertising/heated_bus_stops_offer_sympver/