Kraft Foods will warm you up
Kraft Foods has been warming up bellies for generations with their warm, delicious dishes. Now, they are warming up bus stops in Chicago to promote their new Stove Top Quick Cups.
Kraft has posted ads in 50 bus shelters that say, "Cold, provided by winter. Warmth, provided by us". It's a good night for Stove Top." Kraft hopes that residents of Chicago will first enter the heated bus stops to enjoy shelter from the cold, and then decide that eating a Stove Top Quick Cup would be a good idea.
This is part of a world-wide trend in which advertisers provide a small act of kindness to their consumers.
More info: www.springwise.com/marketing_advertising/heated_bus_stops_offer_sympver/
Oh, great. Sucking up electricity and/or natural gas to heat up an open air bus stop. Heating up the outside is just great for the environment. On top of this it's a greedy corporation promoting mindless consumption of unhealthy, chemical filled products sold in a plastic containers that just add to our endless piles of trash.
I cannot see a SINGLE good thing about this, and it insults me to read it in Ode.
posted by Zed on 12/ 7/2008 5:38 am