Green Mega Corporations: JohnsonDiversey becomes climate saver

This is a piece I recently wrote on my blog Greendig. I think its important because it demonstrates how corporations can actually take the lead in the environmental movement.

For decades, the green movement has misplaced its focus on a question of failed policy: “when will government agencies step in and force companies to be more green?” This question of policy misses the boat. Yes, government incentives are important, but many corporations are voluntarily driving change simply because it makes great business sense.

JohnsonDiversey, one of the largest cleaning products companies in the world, recently proved the point by announcing their latest in a series of major green initiatives - certification through the World Wildlife Fund’s Climate Savers program. At a cost of $19 million, this mega-corporation will be able to reduce its greenhouse gas emissions by 8%, saving 89,000 tons of CO2 equivalents.

Read more here: greendig.net/green-johnsondiversey-climate