Stirring it up: How to make money and save the world

This is a brand new book by Gary Hirschberg.The founder of Stoneyfield Farm Yogurt (now a $300-million division of Dannon S.A.) relates the story of how a ghastly Disneyworld exhibit by Kraft inspired him to launch a wildly successful triple-bottom-line company in the mid-1970s. The book is as much a practical hands-on guide for entrepreneurs as it is an inspiration to remind us of what's possible.