Valerie Reddemann

The employees at Greenfeet.com wish to nominate Valerie Reddemann as our favorite intelligent optimist. Valerie is the founder and president of Greenfeet.com, an internet retailer founded in 1997. Valerie started the company in her home, motivated by the idea of sustainability. Her vision is to bring quality, eco-friendly products and ideas into the peoples’ homes, no matter where they are on the "path" to green living. She envisions the business as a forum for spreading the word about sustainability.

She is a well-respected woman in the notably sustainable community of Chico, CA and has recently won the title of “2008 Entrepreneur of the Year Award” for the Chico Chamber of Commerce’s Women in Business recognition program. Valerie is a regular speaker at community and corporate events, and she guests on television and radio to inform and inspire people to investigate alternatives to the norm. She has volunteered for the Barry R. Kirschner Wildlife Foundation for years, a non-profit organization dedicated to Education and Conservation. She created and co-hosts a weekly podcast called "More Hip Than Hippie" which reaches listeners around the world. This year, she partnered with TerraPass to offset the carbon generated by Greenfeet's shipping, without passing the cost to the customer. She also joined with Ebay's "World of Good" Fair Trade shopping site, which recently launched with much fanfare.

Valerie supports her local Community Supported Agriculture and shares recipes of her homemade recipes made with locally produced ingredients. She is a devoted wife of her husband, Rob, who works alongside her at Greenfeet.com. She is an active mother of a ten year old son.

With the news focusing on economic downturns and a barrage of fear-instilling topics, Valerie makes it a point to ask the question, “What can we do to generate positive thoughts and changes”? She makes Greenfeet an incredible and positive place to work, and helps to make the community an incredible place to live. Valerie believes in the power of the individual to make a difference in the world and inspires that belief in others.